DLLS: Sports Over Everything

DALLAS — ALLCITY announced today the launch of its new brand slogan, “Sports Over Everything,” signaling an evolution in the company’s mission and a renewed commitment to building powerful sports communities across its five cities. The new slogan reflects the company’s belief in sports as a unifying force, one that connects people beyond wins and losses and into lasting communities.

This brand evolution comes amid significant growth across ALLCITY’s network, especially at DLLS. In 2025, DLLS surpassed 38,000 subscribers on YouTube, while its expanding YouTube channel presence and podcast platforms drove more than 41+ million video views and audio downloads. These milestones underscore the scale and momentum of DLLS and the strength of its engaged fan communities.

“Sports have a unique power to bring people together. They unite us, move us, entertain us, and give us something to believe in,” said Eric Wedum, Creative Director at ALLCITY. “Sports speak to a connection deep within us. At ALLCITY, we strive to be a positive force in this world, to bring everyone together under one banner. For us, and for those like us, it will always be sports over everything.”

As part of this renewed focus, ALLCITY is also doubling down on the community it has built while launching ALLCITY.OURCITY., a new umbrella initiative that will house all charitable and community-driven efforts across Dallas. To date DLLS has been involved with notable outlets like Big Brothers Big Sisters of America and Holley’s Helping Hands, while individuals have contributed to causes such as Do It For Durrett, The Parenting Center, Susan G. Komen For The Cure and SPCA of North Texas in an effort to create awareness, donations and volunteer work to help bolster crucial needs for the community they seek to bring together.

“Giving back and being there for our fans and community is a core value for DLLS. Whether it’s through raising funds, participating in events or being that shoulder to lean on, we want to be there for those in need. When a player tragically passed away earlier this year, the show we did was compassionate to the situation and comments of appreciation we got from those that we helped cope with the news and just being there for each other meant everything to both our talent, our staff and our fans that were all hurting that day. It’s the family aspect of this business that means the most,” said Ben Rebstock, General Manager at DLLS.

Through ALLCITY.OURCITY., the company will continue to partner with local nonprofits, athletes, teams, and brands to create meaningful impact in Dallas. The initiative will centralize community events, youth focused programming, charitable activations, and mentorship opportunities, all rooted in the shared language of sports.

“Sports Over Everything” now serves as both a rallying cry and a guiding principle for ALLCITY’s content strategy, community engagement, and philanthropic efforts, reinforcing the belief that sports are more than entertainment, they are a connection, identity, and belonging.For more information about ALLCITY and its community initiatives contact Press@ALLCITYNetwork.com or visit ALLDLLS.com.