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The Mavericks, even after Cooper Flagg, still can’t quite nail its messaging to the fandom

Tim Cato Avatar
May 29, 2025

Rick Welts, hired as CEO of the Dallas Mavericks this past December, was never intended to become the team's leading public relations communicator. The 72-year-old Hall of Famer, who has previously spent decades in the same role for the Phoenix Suns ...

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