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The Mavericks, even after Cooper Flagg, still can’t quite nail its messaging to the fandom

Tim Cato Avatar
Tim Cato
May 29, 2025
Dec 19, 2024; Dallas, Texas, USA; Future Dallas Mavericks CEO Rick Welts looks on during the second half against the LA Clippers at American Airlines Center. Mandatory Credit: Kevin Jairaj-Imagn Images

Rick Welts, hired as CEO of the Dallas Mavericks this past December, was never intended to become the team's leading public relations communicator. The 72-year-old Hall of Famer, who has previously spent decades in the same role for the Phoenix Suns ...

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